These shots are from a current *McDonalds advert which highlights how much of their produce is now sourced from British farms, so they are more reliant on the British weather to grow the crops and maintain the animals. I love how they combined shots of typically British scenes both from farms and everyday life, with the graphics from weather reports. It visualises how the weather is always around us and how much it effects our daily lives, and it's shot in a personal and emotive way. This is yet another move from McDonalds to realign themselves in the publics minds, as an environmentally friendly and ethically conscious company. They have also adopted a more open and honest attitude towards consumers in recent years, including making the nutritional values of their products visible which has also gone a long way to counter attacks from critics.
*Just to clarify I don't endorse McDonalds and I'm not personally a fan, but I have to admire their marketing and advertising strategies of late.
I like how McDonalds decided against showing simple scenic shots, and instead chose to add graphics into the advert - I love the contrast between the natural elements and the graphics! I still can't get used to the idea of McDonalds new branding, and I would love to know whether it's been successful.
ReplyDeleteyeah it definitely got my attention! I thought it was something to do with a weather report at first, it's quite surreal seeing them out of the news context. yeah I think at first people were very sceptical of their re-brand at first, but maybe its gradually taking effect on how the public view them...
ReplyDeleteThat's a good point actually! I didn't think it could be misleading at first.
ReplyDeleteThis is great, there is something so cute about it, getting us to react in a really positive way. I think it's almost like McDonalds is one of us as it has to put up with the British weather too. This is a good way to get us on its side - to make us think that McDonalds empathises. Made me feel warm inside.
ReplyDeleteyeah that's a really good point olive, there is definitely a sense of camaraderie!! made me a little bit warm inside too :)
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