I love the 'every home needs a Harvey' TV campaign by thinkbox, which demonstrates the effectiveness of TV advertising. The campaign reminds me of the clear channel brief which asked us to demonstrate the effectiveness of outdoor advertising in our second year of university. I found the 'unseen footage' and 'working with harvey' videos on thinkbox's website and they are really tongue-in-cheek and very funny. I think the theme tune of 'Ain't seen nothing yet' by Bachman-TurnerOverdrive, makes the adverts even more humorous, and helps to develop the cheeky personality of Harvey.
It just shows that the advert doesn't have to scream TV advertising to show that it works, there's no connection between getting a dog and advertising on TV, yet the campaign is so memorable I think it really proves it's point.
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