I just saw a Timberland advert at the cinema which I thought was pretty good, it actually made me laugh out loud, because it reminded me of those embarrassing moments when you drop something and when you go to pick it up it keeps moving.. that wasn't really the point of the advert but it least it got me to remember it. The strapline 'Nature Needs Heroes' summarises really well the messages of their more environmentally friendly product, and reinforces their core brand values of masculinity and adventure. It also demonstrates how the little differences and standards we enforce in our lives can make a difference, but it presents this concept in a way that their target market can embrace without losing face.
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