I just saw this new brand of chocolate milk at my local shop called Mooch, it's in a can which I think is a new way of packaging milkshakes as a more handy drink. It fits in well with the new ranges I've seen recently of chilled coffee in cans.
I think the muted colours work really well to communicate the different flavours in a subtle way, but the rich brown hints at the richness of the chocolate. I like the logo, although I would like to seperate the C away from the H so it reads Mooch more clearly, instead of Moooh. The brand has some similar qualities to Innocent smoothies, with a friendly cutesy vibe to the cow character.
Have you seen the Vimto vending machine outside Essentials in the student union? They dispense the drinks in plastic pouches!
ReplyDeleteyeah I've seen that! it fills a pouch when you order one, amazing!
ReplyDeleteA lovely bit of branding. I love the hand rendered feel incorporated into the logo and across the packaging. It gives it plenty of character which is ideal, as you say is has similar qualities to Innocent, and they have their brand personality spot on. The logo is great, but I agree, you just want the nose to be slightly seperate from the rest, I think to emphasise the clever aspect of the double "o". Otherwise I like it rather a lot! Nice find!
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ReplyDeleteYeah I get that they are trying to say 'Mooo' but then I don't like how that encourages you to miss-read the brand name? It's a bit confusing but other than that I really like the brand too!
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