I find the current Premier Inn advert incredibly irritating, and even a bit offensive. It's supposed to be promoting the idea of staying at Premier Inn for weekend breaks, and seems to be targeted at a younger market. What really grinds my gears about it is how every woman in the advert is holding at least one shopping bag... is that really what all women do every weekend? Shop? I'd like it if they didn't stereotype all women as living for retail and all men as loving sport. As for the part where the woman wears high heels and sunglasses for walking in the country... could they not have put any woman with an ounce of intelligence in this advert? I think it's supposed to be funny but I think it's pretty weak.
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