I was just doing a bit of reading in preparation for writing the Big D when I'm back at uni, and i was browsing through Naomi Klein's 'No Logo' when I read about this publicity stunt executed by Mattel in 1997. Basically to promote Barbie they painted a whole street in Salford 'Barbie Pink', as part of their Pink Week which also included painting the Leicester store the same colour. I'd never heard of the campaign, but it seems very modern in its guerilla tactics.
I think it's a great way to generate a massive amount of publicity which will be clearly associated with the brand.
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