I flipping love the new innocent smoothie advert! I think it's really funny in the way the smoothie bottle is made into a superhero but in an obviously fake way, (my favourite bit is that you can clearly see the wires used to make it look like its flying, and the pole its stuck to).The theme song.... 'Fruit! Ahhh Saviour of the universe!' and tag line 'Innocent smoothies, here to save the peckish' both work really well.
It's another great addition to the innocent story so far, and maintains their brand image as fun, cute and funny.
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